Frankfurt STYLE AWARD 2014
The Grand Finale in the new FRAPORT FORUM
Photos courtesy of prpkronberg / Dietrich Skrock (Click to enlarge)
FRANKFURT, GERMANY - Frankfurt can do fashion. Under the auspices of Markus Frank and the patronage of Sophie Laszlo, General Consul of France in Frankfurt, 60 young fashion designers from all over the world and over 450 fashion enthusiasts celebrated the Finale of this year’s International Contest in Fashion & Design - the Frankfurt STYLE AWARD. The finalists’ creations were worn by upcoming models on the impressive runway in the new FRAPORT FORUM at the Frankfurt Airport. The motto fits perfectly: UNITED DIVERSITY.
“Every single one of our finalists cannot wait for their first appearance in Frankfurt. Many are travelling from far away. They are dreaming of their grand debut in the international metropolis Frankfurt and in front of a large audience”- said Hannemie Stitz-Krämer, Founder of the Frankfurt STYLE AWARD. “We are very proud of the overwhelming response we received to our first ever international announcement. We are excited to have the opportunity to show the resulting UNITED DIVERSITY COLLECTION so fabulously at Frankfurt’s “Gateway to the World,” Frankfurt Airport.”
Frankfurt proved that it knows how to celebrate fashion. With 450 guests and almost 100 young talents (designers, models and make-up artists), the FRAPORT FORUM was completely booked. The program for the evening started with a runway show of 58 creations and ended with the Award Ceremony, all led by Anke Seeling, a familiar face in the Frankfurt Airport and formerly on international catwalks.
Winning design "Kiova" from Riia Lampinen of Finland (3rd place in the category UNIFORM)
An International Stepping Stone
The Frankfurt STYLE AWARD is the first international contest for many young design talents. Having the chance to demonstrate their creativity and talent in front of an expert jury at the Finale is in itself a big success and an exciting experience. This year’s upcoming designers are competing to win one of the 15 prizes worth in total over 50,000 Euros. Amongst the prizes are dream trips to the Seychelles and Dubai, premium e-bikes, a unique sewing machine, monetary prizes and internships at renowned international fashion labels. The first place winners in the categories UNIFORM, UNISEX and UNICULT are Nora Wenzlawiak with her design “Aerodynamics,” Michaela Südkamp with her design “The WoMan” and Dennis Hörtinger with “Brave new World Order.”
A very special prize was awarded to the winner of the UNITED DIVERSITY AWARD for Outstanding Talent 2014, Melissa Schulz. The winner from FAHMODA – Akademie für Mode und Design Hannover received an unforgettable fashion-trip to famous French fashion houses and a visit to the French talent contest “Festival International des Jeunes Createurs de Mode de Dinard”. In addition, her winning outfit from Frankfurt will be exhibited in the luxurious Palais des Artes. The prize was awarded by the guest of honor from France: Dominique Deroche, who served as right hand to Yves Saint Laurent for over 40 years and currently acts as representative of the Fondation Pierre Bergé Yves Saint Laurent.
UNITED DIVERSITY: designs from the UNICULT category - "Terrestrial" (Australia) in the front
Broadcasted for the Entire World
With support from Media Frankfurt and vsonix, the Finale was broadcasted within the Airport. At the public viewing, fans, friends and family without tickets could watch the Finale live at 19:00 in the Lemons & Limes Bar at the Sheraton Airport Hotel. Even fashion schools in Mexico and Australia had the opportunity to watch their classmates compete: NOT JUST A LABEL – the leading platform for discovering and supporting pioneers in contemporary fashion and media partner of the Frankfurt STYLE AWARD – live streamed the unique UNITED DIVERSITY COLLECTION runway show for the entire world to see on www.notjustalabel.com
The AWARD winners have been announced on www.frankfurtstyleaward.com.
Travelers in the Frankfurt Airport can awe at the design creations from all over the world in the UNITED DIVERSITY COLLECTION exhibit. The designs will be displayed from October 1st until October 31st in Terminal 1, Arrivals Hall A.
The winner of the UNITED DIVERSITY AWARD For Outstanding Talent 2014, Melissa Schulz. The model is wearing the winning design "Parasite Technology"
Frankfurt STYLE AWARD - International Talent Contest for Fashion & Design
Since its beginnings in 2008, the Frankfurt STYLE AWARD has developed into an International Talent and Career Platform that brings the new generation in Fashion and Design from all over the world together with representatives in economy, commerce, the textile industry and the media. With support from the Contest’s patron, the city of Frankfurt, and through an alliance of strong partners, Frankfurt am Main is becoming a magnet for international young talent and the Frankfurt STYLE AWARD a promotional institution for the next generation of international talent in Fashion and Design.
With the first international announcement, 400 schools in 34 countries were invited to participate in the 2014 Talent Contest with the motto UNITED DIVERSITY. Young fashion designers from all continents submitted their designs in the categories of UNIFORM, UNISEX, UNICULT. The jury chose their Top 60, whose creations were presented during the Finale on September 26, 2014 in the Frankfurt Airport in front of a jury of experts and invited guests.
*All pictures and text ©prpkronberg/Dietrich Skrock