12 - 13 March 2015
Photos courtesy of Zhang Jingjing, The HUB, Supermarket, Andrew Majtenyi
HONG KONG - The HUB goes from strength to strength, with it's 4th Edition on 12 - 13 March 2015 at D2 Place in Kowloon, Hong Kong. The HUB is now firmly established as the credible trade show for fashion brands and designers to expand their presence in Greater China and South East Asia.
The HUB delivers a curated selection of premium brands and up and coming designers to independent and multi-label retailers without the distractions of open days for the public or the need for catwalk presentations. Confirmed buyers include those from Fei Space, Xinlelu, Radiance Blue and Triple Major from China; Shine, The Armoury and Lane Crawford from HK; and Central Department Stores, American Rag Cie and Primer from South East Asia. This commercial platform and focus is cornerstone of the vision of the founders Peter Caplowe and Richard Hobbs.
Brands from Europe, USA and Asia
Notable new exhibitors that will pique buyers’ interests include Local People Denim, a line from Australia focusing on Japanese denim and healthy beards! Grayers from USA, a contemporary menswear line, currently stocked at the best gents stores in America. Moses, a new slipper/sandal concept and Esperos, the hot bag brand of the moment.
Swedish brand Supermarket (Photo courtesy of The HUB)
Korean Fashion comes to Hong Kong
As everyone is looking to ride the K-wave of music, drama and fashion, so The HUB brings Seoul to Hong Kong. Renowned Seoul showroom and agency People of Tastes will be bringing 10 of the hottest Korean designers (inc. Eastlogue, Dari and Blankof) to The HUB as part of a long-term strategy to forge closer ties in fashion between Korea, Hong Kong and China.
New designers from Hong Kong
Whilst maintaining a compelling mix of new and more established international exhibitors, many returning for the 4th time, The HUB is opening up to home grown talent from HK. Continuing the partnership with HK’s Fashion Farm Foundation, the following top FFF designers will be showcased, Yi Ming, Demo, Loom Loop, Blind BY JW and Kay Li.
In addition, installations by both Raffles Design Institute and Savannah College of Art and Design (SCAD) will highlight various design disciplines, from their exceptional fashion students.
The Future of Retail in Asia
The HUB is proud to introduce Ingrid Andic, visiting from the UK (ex -WGSN and Stylesight), who will be in The HUB’s Retail Trend Lounge where visitors can schedule a one-on-one session to learn more about the future of experiential retail in the region.
For a full list of exhibitors and more details on each designer go to www.thehub.hk.
Photos courtesy of The HUB (Click to enlarge)
Photos courtesy of The HUB
More fashion news from Hong Kong: BARNEY CHENG