Saturday, July 4, 2015

FASHION NEWS - GERMANY

Press Release


RESERVED proudly presents its collaboration collection
designed by Georgia May Jagger

Georgia May Jagger attends the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)



Munich, 2nd July 2015 - The model and fashion icon has revealed her Fall/Winter 2015 pieces at last night’s launch party in the Bavarian capital Munich, Germany, to which several international guests attended. Among them were celebrities like Lena Meyer-Landrut, Aylin Tezel, Stefanie Giesinger, Stepanie Stumph, local socialites and press of several countries. After a delicious dinner at the modern Upside East Location, the fashion crowd enjoyed the rest of the evening on the upstairs roof-top terrace with music by DJ Rachel Poulliat.

While the celebrated beauty and daughter of The Rolling Stones star Mick Jagger, has been the face for the last two RESERVED campaigns, she now took on a new role as a fashion designer, creating a special limited edition line of ready-to-wear for RESERVED. Apart from designing, Georgia also stars her own pieces in the upcoming Fall/Winter 2015 campaign, celebrating her most favorite items.



MUNICH, GERMANY - JULY 01: (L-R) Lena Meyer-Landrut, Georgia May Jagger, Aylin Tezel and Stefanie Giesinger attend the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)



As inspiration Georgia used the music scene of the British capital London. Her style is rebellious, yet feminine and classy. The timeless color palette includes black, navy blue, elements of deep red, powder pink and off-white. Apart from sensual lace, Georgia integrated trendy pattern of pinstripes. Amongst those many designs created by her, pants, tops, blouses, dresses, jackets, and coats can be found. There is a big stress on quality fabrics like silk, natural leather, cashmere, wool, and velvet. The collection can be described as nonchalant, sexy and cosmopolitan at the same time.

“There is a lot of me in the collection, it reflects my own style. I really enjoyed the creation and design process, working together with a lovely team at Reserved. I am excited to see it on the streets and hope the girls will love the variety of the collection as much as I do.”

The collection will be in stores in September. It shows 40 pieces.



DJ Rachel Poulliat performs onstage at the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)

A view of atmosphere during the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)

Lena Meyer-Landrut attends the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)

Stefanie Giesinger attends the RESERVED - collection preview & seated dinner at upside east on July 1, 2015 in Munich, Germany. (Photo by Andreas Rentz/Getty Images for RESERVED)


ABOUT

Founded in Poland in 1998, the fast fashion retailer RESERVED is best known for womenswear which transfers the latest trends and inspirations of the world’s catwalks to the street. RESERVED’s campaigns create impressive image worlds in every season with international top models including Freja Beha Erichsen, Cara Delevingne, Julia Stegner, Sasha Pivoravova and Spring / Summer 2014 face Frida Gustavsson.


Collections

The diversity of RESERVED is shown in three main lines, which are available for men and women. “Street Fashion” deliberates progressive casual trends, where shoppers can find a mixture of sexy and sporty elements. This line is an ode to the young, lively and active fashion followers.

The brand’s “Modern Line” focuses on clean and minimalistic values with a little hint of elegance. For the womenswear feminity gets combined with subtle structures and shapes, whereas the menswear expresses the junction of modern elegance and classic elements.

“YFL” collection orientates towards young and urban styles and invites to play with fashion. It is a combination of feminine and sporty looks for girls and comfortable and active styles for boys.
Source: news.bgfashion.net


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