Saturday, August 2, 2014


By Eva Fydrych

"Enjoy the Simple Things in Life"

Photos by Eva Fydrych / Fashion Studio Magazine

LONDON, UK - Have a look at the first part of our Fashion Diary from the vibrant UK capital. During our recent trip, we not only attended SCOOP International, but also had a chance to browse London streets in search of inspiration and new trends. Enjoy the pictures!

"Summer 2014 is all about travelling and discovering new trends! SCOOP International, one of the most interesting fashion trade shows taking place in London (UK), was a great opportunity to get familiar with hip European brands and discover up-and-coming designers.

London streets are also a great source of inspiration when it comes to fashion. Some of the most popular trends spotted in London included: short shorts, tote bags, tropical prints, dots, sport chic, bright nails, and lots of summer accessories - funky sunglasses and colourful bracelets could be seen everywhere." - Eva Fydrych for StyleList Canada's Style Council

Photos by Eva Fydrych / Fashion Studio Magazine

Caroline Charles, Beauchamp Place, Knightsbridge

Restaurant's interior, Beauchamp Place

Window display at King's Road, Chelsea

Window display, Brompton Road, Knightsbridge

Window display, High Street Kensington

Window display, Sloane Street, Knightsbridge

Blaque Ribbon, Brixton (Photos by Eva Fydrych / Fashion Studio Magazine)

Eva Fydrych (Fashion Studio Magazine) attending SCOOP International, July 2014


J.Chung is a London based womenswear brand.

The Creative Director of the brand is Jaesun Chung, who was born in South Korea and raised in United States and South Korea. Jaesun Chung has recently graduated from London College of Fashion with Distinction. Showing a deliberate and sophisticated collection, J.Chung offers stories in collections with cruel children’s story-like mood. Collections show a soft touch of fabric and colours in structured shapes.

Photo courtesy of J.Chung (Click to enlarge)


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