Sunday, July 27, 2014


By Eva Fydrych

 SCOOP International 

Photos by Eva Fydrych / Fashion Studio Magazine (Click to enlarge)

LONDON, UK - One of the most interesting fashion trade shows, SCOOP International, took place from 13 - 15 July in London. The event was held in two different venues: Saatchi Gallery (located 5 minutes from the stylish Sloane Square) and Phillips, a former Post Office sorting station and home to the London team of specialists who conduct auctions and hold selling exhibitions in Contemporary Art, Photography, Design and Jewelry.

The eighth edition of SCOOP presented the most sought-after designer labels for spring/summer 2015 across apparel, accessories, footwear, and lifestyle collections.

Photo by Eva Fydrych / Fashion Studio Magazine

The event was very well-organized, with a welcome glass of champagne for all attendees and complimentary taxi transport between two venues. The show layout was easy to navigate making the whole visit a very pleasant experience.

There were several brands that presented eye-catching SS 2015 collections, however our favourite included: Mads Nørgaard (Copenhagen), Revival (handmade luxury accessories from Bangkok), soomin (currently based in London), fleur b. (London), SAND (Copenhagen), and Sargossa (gorgeous stilettos from London!).

SCOOP key visual


fleur b.

Independent ladieswear boutique, fleur b. stocks a unique selection of contemporary, modern labels including Carven, Filippa K, Paige Denim, Zoe Jordan, Goat, Mother Denim, American Vintage, Victoria Beckham Denim, 360 Cashmere and Crumpet knitwear. Owner Fleur Bird, launched her own fleur b. collection in 2011. Available exclusively in our boutiques, the collection is made in England and proudly champions British manufacturing.


SAND is an international fashion brand defined by key words such as: passion, innovation and timeless designs.

With three ranges, both women’s and men’s, Søren and Lene Sand seem to cover all occasions in life, very much inspired from their own lifestyle as creative partners, travellers in style and lovers. Together they share a deep dedication to art which manifests in the almost sculptural silhouettes of their suits and dresses. And together they seem to find new ways to combine their passion for the Italian easy-going lifestyle with Scandinavian craftsmanship and simplicity – from the casual chick day dresses and classical suits to the all-night dressy pjeces of eveningwear.


Set to spark a stiletto revolution, Sargossa is blurring the lines between gorgeous, sexy stilettos and the comfort that professional women demand.

Designed for the professional woman in mind, the stiletto revolution is bringing functionality & comfort to the feet of style conscious women. The brainchild of designer Nanna Liv, Sargossa was launched with the aim to solve the age old riddle; “Why is it not possible to purchase beautiful stilettos that are comfortable to wear?”

“Shoe lovers have traditionally had a choice between shoes that look good and shoes that are comfortable, but Sargossa bridges this gap without sacrificing comfort or style,” declares Nanna.

Photo Diary

Photos by Eva Fydrych / Fashion Studio Magazine

Mannequins at Saatchi Gallery

Black, white and grey colour palette

Official SCOOP poster

Colourful prints and patterns by Vilagallo 

Jacket by Container (Denmark)

Essentiel (Belgium)

SAND (Copenhagen)

Artwork at Phillips (Photos by Eva Fydrych / Fashion Studio Magazine)

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