Friday, August 7, 2015


By Inside Retail

J-Lo’s jewellery brand arrives in Australia

Autumn/Winter Collection 2015 (Photo courtesy of Endless Jewelry)

Danish jewellery brand, Endless Jewelry, has launched in Australia. Founder of Endless Jewelry, Jesper Nielsen, is thrilled about Endless’ expansion into Australia.

“Endless Jewelry is about being yourself, being positive and daring to show your colours whether you wish to be elegant, discrete or stand out. We’re so excited to offer Australian women an innovative new way to personalise their jewellery.”

The product range includes a collection of charms and bracelets designed by Jennifer Lopez, who is also a brand ambassador.

“My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time,” Lopez said. “It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”

Photo courtesy of Endless Jewelry

Endless recently appointed an ex-Pandora CMO, Mikkel Berg, as global chief marketing officer to aid the brand’s global expansion.

Endless Jewelry, CEO, Paul Moonga said, “Mikkel Berg brings a wealth of relevant marketing experience and an impressive track record, which will be invaluable in the next stage of developing theEndless brand into a true global megabrand within the jewellery business. He will assume the full and overall responsibility for global marketing and marketing communications. I look much forward to working with Mikkel and welcome him to the Endless family.”

Berg says he looks forward to the new role and working with Endless’ global management and marketing teams around the world.

“Endless Jewelry is the most exciting and potent brand in the jewellery business,” Berg said. “What has been achieved in less than two years is truly amazing, and I look forward to being a part of the next phase, strengthening the brand’s relevance towards women and men across the world, raising awareness and increasing sales from an even stronger marketing position.”

Since its launch two years ago, Endless Jewelry is now available in 3500 stores worldwide, across 23 markets in four continents.

Jennifer Lopez wearing her Endless Jewelry bracelet on American Idol (Photo: Endless Jewelry)

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