Thursday, September 10, 2015


Press Release


"It’s Time to Celebratecocktail reception: Roxanne Wright, Errol Fisher, Eva Fydrych


TORONTO, September 10, 2015Birks, Canada’s leading prestige jeweller since 1879 held a celebration on Wednesday, September 9 in partnership with the Shangri-La Hotel, Toronto in the luxurious Lobby Lounge at the Champagne Wall. The "It’s Time to Celebrate" cocktail reception was to mark the hotel’s third year anniversary and the debut of the exclusive Breitling Chronomat 44 Jet Team American Tour timepiece. 

Guests got the opportunity to meet the Breitling Jet Team, the largest civilian aerobatic team in the world, and view the limited edition of the Breitling Chronomat 44. The evening was attended by over 200 VIP guests, including Birks and Shangri-La clients, influencers and media representatives. Guests were treated to Champagne from Perrier Jouët and fabulous hors d’oeuvres from executive chef Damon Campbell

A photo posted by Fashion Studio Magazine (@fashionstudiomagazine) on

A photo posted by Fashion Studio Magazine (@fashionstudiomagazine) on

The Breitling Chronomat 44 Jet Team American Tour timepiece is characterized by distinct features, including the Breitling Jet Team logo on the dial and the Breitling Jet Team American Tour logo in vibrant color with the limited edition numbering on the caseback. This sleek yet sporty watch is equipped with Breitling’s in-house chronometer-certified Manufacture Breitling Caliber 01. Each watch is accompanied by a limited edition commemorative Breitling Jet Team American Tour coin. The limited edition piece is available at Birks jeweller stores across Canada. 

About Breitling 

A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. The firm has shared all the finest moments in the conquest of the skies thanks to its sturdy, reliable and high-performance instruments. One of the world's only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.

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About Birks 

Birks Group is a leading operator of 49 prestige jewellery stores in Canada and the United States. The company operates 28 Birks stores located in most of Canada’s major urban areas, 18 Mayors stores in Florida and Georgia, two Brinkhaus stores in Calgary and Vancouver and one Rolex store in Orlando, Florida. Founded in 1879, Birks has over the years become one of Canada’s leading retailers, designers and manufacturers of high-end jewellery, watches, sterling and silver-plated silverware, as well as gifts. Visit

About Shangri-La Hotels and Resorts 

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 89 hotels under the Shangri-La brand with a room inventory of over 36,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and the United Arab Emirates. For more information and reservations, please contact a travel professional or access the website at

It's Time To Celebrate

Second issue of 1879 by Birks (Photo by Eva Fydrych / Fashion Studio Magazine)

Canadian Snowbirds (Photo by George Pimentel)

Photo courtesy of Shangri-La

Live music by Errol Fisher (Photo by Eva Fydrych / Fashion Studio Magazine)

Photos by George Pimentel

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Hani Roustom, Katie Green, Francis Guindon

Hugo Thibault, Melanie Frappa (Photos by George Pimentel)

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