Friday, February 5, 2016


By Eva Fydrych

SA Menswear Week AW16

Photo by Simon Deiner / SDR Photo

CAPE TOWN - With bold prints and bright shades of green, Adriaan Kuiters x Jody Paulsen transformed the SAMW runway into a tropical jungle. South African designer duo showcased their Autumn/Winter 2016 collection on the first day of SA Menswear Week. Congratulations on a great show!

"We wanted to create a collection that had the spirit of the lush and tropical Durban landscape and looked at the idiosyncratic still lifes of Georgina Gratrix. We liked the idea of a humid tropical winter and experiencing two seasons in one day with the city’s sunny days and chilly evenings. Sporty silhouettes that can be easily worn from day to night are key to the collection." - AKJP


AKJP took part in Generation Africa project in Milan in January 2016. Read more here.

Adriaan Kuiters x Jody Paulsen

Photos by Simon Deiner / SDR Photo (Click to enlarge)

Photos by Simon Deiner / SDR Photo


South African Menswear Week is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year in Cape Town, South Africa, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections. A series of shows over four days, only the best of menswear is invited to be on the schedule each season.

The goal is to be the leading platform in terms of innovation, trends, production and most importantly, the promotion of our designers. It’s about building credibility for the platform that will enable designers to grow their businesses.

Photos by Eva Fydrych / Fashion Studio Magazine

Media lounge (SAMW AW 2015 / February 2015)

Attending SAMW in February 2015

Curated by leading industry experts, our panel selects and invites the best of established and upcoming designers to participate each season. Coupled with the best show producers on the continent, and innovative event management, from PR through to venue selection, SAMW aims to provide the necessary platform for our designers to get the exposure they require in order to grow their businesses.

Modelled heavily on the world’s leading platform, London Collections: Men, SAMW has intimate show venues seating no more than 300 people, and clean, simple show production with nothing to detract from the clothing. Our partnership with the platform will also see leading SA designers eventually showcase in London, both as a drive to build exports, but also more importantly awareness of these brands back home in South Africa.

“South African Menswear Week is the continent’s most credible fashion week platform, and combined with the goals of the promotion of South African designers, both locally and abroad, is ushering in the next wave of truly mega labels. People are already asking for, and buying, young designers such as Lukhanyo Mdingi, showing the new “pull model” implemented by SAMW leaves other platforms in the stone ages.” – WWD

Partnerships with the City of Cape Town and the South African Fashion Council ensure that our platforms and designers are credible, and have access to further opportunities these partnerships can offer in terms of development and promotion.


More news from Cape Town: THE TABLE BAY


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