Saturday, July 23, 2016

FASHION NEWS - GERMANY

Press Release

Lexus and VOXELWORLD
at the PLATFORM FASHION in Düsseldorf

3D Fashion Presented By Lexus (Photo by Andreas Rentz/Getty Images for Platform Fashion)



The start-up VOXELWORLD presents fashion from a 3D printer for the first time at the fashion show “3D Fashion presented by Lexus”


Düsseldorf, July 23, 2016 - At this year’s Platform Fashion, the lifestyle specialist Voxelworld and the Japanese car manufacturer Lexus presented 3D-printed fashion for the first time in Germany with a specially developed collection for the event. 13 designers from the USA, Asia and Europe crushed, ground, heated, melted and metamorphosed polymers in order to use the particles in experimental processes, treading new paths in creating the fashion of tomorrow.

In doing so, 3D printing not only changes the expression and appearance, but also the entire production process of fashion. Patterns make way for CAD models, choosing materials is orientated towards the underlying 3D printing process, and mass production and warehouse storage become things of the past, since everything can be produced individually on demand. A new design world is emerging that is still in its infancy in terms of its potential, but has already achieved impressive results.

Oliver Cynamon, Co-Founder of Voxelworld commented: “We’re pleased that we’ve found a partner in Lexus that shares our fascination for the innovative power of 3D printing and has joined us in bringing the technology’s creative potential to the catwalk.”



Lara Helmer (R) and another model are seen backstage ahead of the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. Designs by Sabina Saga (L) and Alexis Walsh (R) Photo by Andreas Rentz/Getty Images for Platform Fashion



Jörg Steier, Brand Manager of Lexus Forum Düsseldorf, stated: “Lexus stands for innovation, resource-saving production and new technologies. With our partner Voxelworld, we are now setting new standards in fashion design and production.”


VOXELWORLD
Online shop for individualised lifestyle products from the 3D printer

Voxelworld is a new company that was founded on July 4, 2015 by Michael Medweth and Oliver Cynamon with the vision of a future where people take designing their lifestyle into their own hands. Voxelworld therefore stands for lifestyle products with exclusive designs and works together with internationally renowned designers in developing product ideas on all aspects of fashion, home&décor, jewellery, fine art and accessories. The special quality of Voxelworld is its high level of individuality, since each product from the online shop is tailor made and can be adapted according to one’s own ideas. As the motto “Make your lifestyle” suggests, the result is a unique, personal item.



A model walks the runway at the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. (Photo by Andreas Rentz/Getty Images for Platform Fashion)

A model walks the runway at the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. (Photo by Andreas Rentz/Getty Images for Platform Fashion)

A model walks the runway at the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. Design by Alexis Walsh (Photo by Andreas Rentz/Getty Images for Platform Fashion)

A model walks the runway at the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. (Photo by Andreas Rentz/Getty Images for Platform Fashion)

Lara Helmer walks the runway at the 3D Fashion Presented By Lexus show during Platform Fashion July 2016 at Areal Boehler on July 23, 2016 in Duesseldorf, Germany. Design by Alexis Walsh (Photo by Andreas Rentz/Getty Images for Platform Fashion)



targetmedia
Owner of the VOXELWORLD brand

VOXELWORLD is a brand of targetmedia GmbH, Rheinfelden. targetmedia is a production agency for print products and forms part of a corporate group with the rotary offset printing company OZ Druck in Germany and the prepress company WPS medienservice AG in Switzerland. It produces print and digital advertising for industrial companies and service providers, above all for national and international retailing companies.



Photo courtesy of Platform Fashion



#PlatformFashion


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