Fashion Studio Magazine: FASHION NEWS

Thursday, October 20, 2016

FASHION NEWS - NEW YORK

By Eva Fydrych

KENZO x H&M

Photo by Thomas Concordia / 2016 Getty Images

Jean-Paul Goude directs a spectacular fashion show in New York to celebrate the launch of KENZO x H&M

Last night at Pier 36 in New York, KENZO x H&M made its runway debut with a spectacular show directed by fashion legend Jean-Paul Goude. Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon.

To the rhythm of a customized remix of “Express Yourself” by Sam Spiegel, dancers, beatboxers, whistlers and musicians came together to celebrate the beauty and power of individual expression. Through a unique choreography created by KENZO collaborator, Ryan Heffington the show cast presented the KENZO x H&M collection to an audience who experienced an inferno of playfulness, bold prints and vivid colours. As the show finished the celebration continued with a performance by rapper and surprise guest Ice Cube.

Music by Sam Spiegel and choreography by Ryan Huffington. (Click to enlarge)

“Tonight was a celebration of everything we love about KENZO x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget,” says Carol Lim and Humberto Leon, Creative Directors of KENZO.

“The launch of KENZO x H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honor to have Jean-Paul Goude direct the show and he captured the mood perfectly,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3.