Sunday, February 19, 2017

FASHION NEWS

By Business Wire

ANNE FONTAINE
Launches New Casual Collection

Photo courtes of ANNE FONTAINE



NEW YORK - ANNE FONTAINE, international women's luxury fashion brand based in France, is excited to unveil her new athleisure inspired collection, ANNE FONTAINE CASUAL COLLECTION. Recognized for its famous white shirts designer Anne Fontaine released a new casual-chic line, in winter 2016. The ANNE FONTAINE CASUAL collection takes inspiration from the active lifestyle of women to comprise of the essentials of an active and comfortable wardrobe.

Similar to Anne's lifestyle, the collection is suitable for the multiple rhythms of a modern woman- who works, travels, discovers, and wanders from one continent to the next, all while looking effortlessly chic. The collection includes: T-shirts, organic cotton, comfortable jerseys, refined detailed leggings and coordinating jackets. The pieces allow you to style effortlessly while traveling or mixing with the main Anne Fontaine collection for a chic and comfortable look.


"As an active woman often present on the 3 continents, I always had the concern for my creations to combine comfort and elegance. Anne Fontaine Casual is the culmination of this philosophy. "- Anne Fontaine



Photos by Laurent Elie Badessi (Click to enlarge)



Items are available exclusively online at annefontainecasual.com. The ANNE FONTAINE Casual collection has been available since mid-November online only. Delivery is available to the following countries: US, Canada, Japan, South Korea, Hong Kong, Argentina, India, Mexico, Australia and New Zealand.


ABOUT ANNE FONTAINE CASUAL

ANNE FONTAINE CASUAL is an easy wear collection composed of both elegance and relaxation; perfect for the everyday woman. A collection in the air of time with beautiful pieces to wear; which incorporate style and sophistication- that which have made the House famous for more than 20 years. The synergies of the brand collide perfectly with Anne’s ongoing commitment to the environment. In 2011 she created the Anne Fontaine Foundation, with its ambition to protect the Brazilian Atlantic Rainforest. For more information on the Anne Fontaine Foundation, please visit http://www.annefontainefoundation.org


ABOUT ANNE FONTAINE

After discovering an old trunk filled to the brim with white shirts, Anne and her husband decided to take over his family’s clothing business. Over the years, she has imposed the white shirt as the main staple of the feminine wardrobe. The ANNE FONTAINE brand has developed into a lifestyle brand through a complete wardrobe around the white shirt with a line of accessories & home products, retailing out of 60 boutiques around the world.



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