Tuesday, June 25, 2019


Press Release


Photo courtesy of Groupe Sensation Mode

A Toronto celebration of urban culture and creativity, coming back to the heart of the 6ix!

TORONTO, ON - After a successful first edition last year, URBANI_T has officially announced it will be returning for 2019, welcoming both creatives and tastemakers from the music, dance, fashion, arts and entertainment communities. Running from June 27th to 29th, the three-day event will once again take place on iconic Nathan Phillips Square, launching on Canadian Multiculturalism Day

Included in this year’s programming will be live musical and dance performances, runway shows featuring Canadian designers, urban art installations, on-site podcasts with accomplished industry leaders, pop-up shops, food trucks and more. With support from the City of Toronto and Heritage Canada, URBANI_T will bring in a vast lineup of recurrent partners as well as new Canadian-based brands to participate in this second edition. 

“We’re here to spark a creative conversation with the public and our team is super excited to surprise and delight the hearts of our festival goers with amazing talent and experiences.” — Chantal Durivage, Co-founder of GSM, producer of URBANI_T 

Photo courtesy of Groupe Sensation Mode

URBANI_T x Cirque du Soleil — seeking the best talents in Toronto! 

As a new dimension to this year’s festival, URBANI_T has collaborated with Cirque du Soleil Entertainment Group, one of the biggest entertainment companies in the world, to bring live hip-hop and contemporary dance auditions. Local aspiring dancers will be invited to try out for Cirque du Soleil’s performers recruitment with a judge panel. 

Pop-Up Village — an urban spin on the shopping experience! 

A core feature of the festivities, URBANI_T’s Pop-Up Village will welcome over thirty mobile shops where festival-goers can discover and shop from an exciting mix of Toronto and Montreal-based fashion, accessories and lifestyle brands. A destination for all your urban must-haves and Canadian-made collections, the Pop-Up Village will be open from 11 am to 11 pm each day. 

Student Zone — a new experiential hub in partnership with OCAD, Ryerson and SRFI 

URBANI_T will also host a fun-filled Student Zone, boasting activities and creative moments for all festival-goers to enjoy, including exhibits, interactive workshops, podcasts, a chill space, and skateboard park. Co-produced with partner universities OCAD University’s Faculty of Design and Ryerson University’s School of Fashion in the Faculty of Communication & Design (FCAD), along with the support from the Suzanne Rogers Fashion Institute (SRFI), the Student Zone will position the schools’ cultural influences and engagement, fostering a shared project between the institutions to showcase the incredible student, faculty, and alumni talent. Don’t miss out on any stunts and tricks — make sure to catch the skate competition too! 

Photo courtesy of Groupe Sensation Mode


URBANI_T is a non-profit organization-run annual Toronto-based urban lifestyle festival. In its core mission of building a cultural platform for the Canadian creative industries of tomorrow, URBANI_T proposes a free, high-quality programming, open to all. The three-day event showcases local Toronto and Canadian brands, designers, artists and creatives through music, dance, fashion, arts and entertainment. 

About GSM 

Groupe Sensation Mode (GSM) has established itself as a creative laboratory where large-scale events are conceived, produced and presented. Well-known for its successful productions such as Toronto’s URBANI_T and Montreal’s Fashion & Design Festival, GSM brings together emerging artists, established designers, retailers and personalities from the music, dance, fashion, art and design industries. The Group has developed several innovative concepts, including Fashion Theatre on stages in Berlin, Tokyo, New York and London, as well as the Fashion & Opera Runway Show in Los Angeles. Since its inception in 2000, GSM is considered a leader in North America, having provided a showcase for creativity and talent, increasing the array of events offered and setting up impressive partnerships in the creative capitals the likes of Paris, Berlin and Tokyo. 

Photo courtesy of Groupe Sensation Mode

Stay up to date on the latest news

Facebook: @urabani.t.toronto
Instagram: @urbani.t.toronto

Back To Top

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...