BUSINESS TIPS

By Dan Matthews

Marketing Your Social Media Channels

to a Specific Audience

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Tweaking your social media channels to market your brand to a specific audience isn’t unheard of. In fact, it’s a wise decision that can help you make a business out of your passion for fashion.

You can use social media to grow your fashion brand, connect with your target audience, generate sales, and make yourself a household influencer name in the industry. But how?

Here’s how you can market your social media channels to a specific audience.

Get to Know Your Target Audience

First, the only way marketing your social media channels to a specific audience can be successful is if you know who that audience is.

Learn demographic information about the specific audience you want to market to on social media, their lifestyle behaviors, and how they navigate the internet.

Also, find out the following about your target audience to boost your social media marketing efforts specifically:

• Preferred communication methods
• Favorite types of media (images, videos, text, apps, radio, social media)
• Most used social media apps
• The amount of time spent on social media
• What your target audience does on their favorite social media platforms
• How your target audience engages with businesses and brands on social media

It’s also a good idea to spend time getting to know your social media channels.

Spend Time Getting to Know Your Social Media Channels

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You can set yourself apart from the many fashion influencers on social media by getting to know the ins and outs of your social media channels.

Most people on social media don’t use all of the functions available to them on their channels. As a result, they miss out on many opportunities to connect further with their audience and grow their brands.

It’s best practice to spend time getting to know all the functions and features on each of your social media channels. Then, find out which ones are most beneficial to your social media marketing efforts and map out a plan for using them consistently.

Social media marketing is terrific for growing your business and influence in the fashion world. You can use your social media channels for marketing yourself as a fashion influencer and boost brand recognition and awareness.

Also, if you’re selling fashion products, you can use social media to reduce advertising costs, promote various discounts and sales, and improve your customer service.

Once you’ve done some thorough research on your target audience, social media marketing, your specific social media channels, put together a social media marketing strategy.

Put Together a Comprehensive Social Media Marketing Strategy

If you want to make a name for yourself on social media, random posts and inconsistent sharing aren’t the way to go. Instead, put together a comprehensive social media marketing strategy.

A well-thought-out social media marketing strategy shows you’re taking social media seriously as a means for growing your brand.

So, before diving entirely into creating your social media marketing strategy, educate yourself on critical business and marketing subjects to ensure you’re going about it most productively.

For instance, learn the most in-demand promotional techniques, what data-driven marketing is, how to attribute value to specific customers, and make a memorable, lasting impression with your target audience.

Then, put together a comprehensive social media marketing strategy that details:

• Your social media marketing goals
• Who’s involved in your social media marketing strategy
• Which social media channels you’re using
• Specific techniques you’ll use on each channel to generate engagement
• The type of content you want to create for each channel
• How often you’ll post on each social media profile
• How social media fits into your overall marketing strategy
• How you’re going to monitor the performance of content and each platform overall

In addition to putting together your social media marketing strategy, be sure to design a social media content calendar to accompany it.

Design a Social Media Content Calendar

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As stated above, random posts won’t generate the engagement and influence you desire. Instead, you can ensure your social media content is consistent and valuable to your target audience by designing a social media content calendar.

Your social media content calendar should list:

• What’s being published and when
• The goal for the piece of content
• What social media platform it’s being published on
• Who’s in charge of creating the content
• Links and tags associated with the post
• When you’re going to look at the content’s performance
• Any additional relevant information

It’s also a good idea to monitor the performance of your social media channels.

Monitor the Performance of Your Social Media Channels

Even if your social media isn’t making you money yet, you should still look at it as a business if you are creating a niche for yourself, because it really is a business. Thinking about things like branding and how to engage your specific audience before your business launches will streamline the process once it’s time to make it official.

In addition, generating sales and marketing success on social media will require you to track and use the behavioral data of your visitors. So, you must learn to monitor the performance of your social media channels and the people engaging with them through data analytics tools.

Ultimately, you’ll never know how successful your marketing efforts are on social media if you aren’t tracking the performance of your channels, content, and audience.

Conclusion

Marketing your social media channels to a specific audience can be done so long as you’re ready to put in the time and effort it takes to do so successfully.

First, be sure to spend ample time in the research phase getting to know your target audience, learning social media marketing, and your specific social media channels.

Then, put together a comprehensive social media marketing strategy and an accompanying social media content calendar.

And finally, monitor the performance of your social media channels to make adjustments when needed to ensure you’re on your way to social media marketing success.

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