Thursday, August 31, 2023


Press Release

30 Years of Red Carpet Style with George Pimentel

Photo courtesy of NKPR

Yorkdale Shopping Centre celebrates 30 years of red carpet style with celebrity photographer George Pimentel, through a curated collection of his iconic red carpet photography over the years

TORONTO, August 16, 2023 – Yorkdale Shopping Centre is unveiling a captivating month-long installation, dedicated to honouring the illustrious career of George Pimentel, one of the industry's most esteemed photographers that has captured iconic style moments over the last 30 years. To commemorate George Pimentel's incredible 30-year journey, and to inaugurate the momentous installation titled “30 years of red carpet style,” Yorkdale Shopping Centre will be hosting a private celebration on September 5th, 2023, from 6:00pm to 10:00pm. The event will be graced by notable industry professionals, esteemed guests, and top-tier media, who will gather to pay tribute to George's remarkable achievements and contributions to the world of photography and celebrity culture.

For 30 years George Pimentel has been shooting the who’s who of Hollywood. Both George and his camera have photographed every major red carpet from the Oscars, Toronto International Film Festival, Cannes, to the Met Gala. The exceptional installations, titled "30 Years of Red Carpet Style," will showcase a curated collection of George Pimentel's iconic red carpet photography, capturing the essence of glamour and allure exuded by the stars over the past three decades. From breathtaking shots of Hollywood A-listers like George Clooney, Jennifer Lopez, and Angelina Jolie, to capturing the enigmatic essence of artists such as Madonna and Lady Gaga this installation promises an extraordinary journey through the world of red carpet elegance. At his home in Toronto, Pimentel has documented the evolving fashion and social celebrity scene. From his humble beginnings in a family run studio in Little Portugal, his work now appears regularly in publications such as, People, Vanity Fair, Vogue, Hello Canada, Toronto Star, Fashion Studio Magazine, and Travelling In Style.

"It feels surreal to look back on the past 30 years of my career as a celebrity photographer. Each click of the camera has been an opportunity to capture the essence of elegance and charm displayed by these incredible personalities, said Celebrity Photographer, George Pimentel. I am truly grateful to Yorkdale for presenting this exhibition, and I am excited to share these unforgettable moments with the world. I look forward to celebrating this milestone with all the industry professionals, media, and guests who have been a part of this incredible journey."

George Pimentel (Photo courtesy of NKPR)

"We are thrilled to celebrate George Pimentel's remarkable milestone and his unparalleled eye for capturing the essence of red carpet style," said Vianna Ko, Marketing Manager of Yorkdale Shopping Centre. "His photography has not only provided us with timeless snapshots of our favorite celebrities but has also shaped the way we perceive and appreciate fashion and glamour. This exhibition is a testament to his extraordinary talent and dedication, and we are honored to host this event at Yorkdale."

The installation will be open to the public from September 5th - 30th, 2023 during Yorkdale Shopping Centre’s location hours (Mon-Sat:10:00am - 9:00pm, Sun: 11:00am - 7:00pm).

About Yorkdale Shopping Centre

Yorkdale is Canada’s leading retail destination, named the country’s most successful shopping center for consecutive years by the Retail Council of Canada. With an innovative mix of more than 270 stores and services, shoppers from throughout the Greater Toronto Area and around the world look to Yorkdale for an exceptional selection of the world’s best fashion, luxury brands, technology, and electric vehicles. Yorkdale, managed and owned by Oxford Properties Group and co-owned by AIMCo, is dedicated to sustainability and is the first shopping center of its size in North America to achieve LEED Gold Level Certification. Yorkdale is located at 3401 Dufferin Street, off Allen Road, near the 401. For more information, visit to speak to live online concierges or access social channels @yorkdalestyle.

About Oxford Properties Group

Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and developer. Established in 1960, Oxford and its portfolio companies manage approximately C$86 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, life sciences, hotels and credit in global gateway cities and high-growth hubs. A thematic investor with a committed source of capital, Oxford invests in properties, portfolios, development sites, debt, securities, and real estate businesses across the risk-reward spectrum. Together with its portfolio companies, Oxford is one of the world’s most active developers with over 70 projects currently underway globally across all major asset classes. Oxford is owned by OMERS, the Canadian defined benefit pension plan for Ontario's municipal employees. For more information on Oxford, visit

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