Tuesday, March 22, 2011


Press Release

RUDSAK fall/winter 2011 collection comes to
Toronto’s LG Fashion Week Beauty by L’Oréal Paris

Toronto, ON – Rudsak will launch its fall/winter 2011 collection during Toronto’s LG Fashion Week Beauty by L’Oréal Paris on Thursday, March 31 at 6 p.m. This season’s collection fused together easy rider and urban lifestyle themes and what that gave birth to were hip, laid-back and edgy looks for today’s road travellers.

As a Canadian designer it’s always a privilege to showcase my designs at Toronto Fashion Week. Rudsak was born in Canada, so I always look forward to sharing my collection here,” said Evik Asatoorian, Rudsak founder and creative leader. “The positive feedback from the fashion community and our customers is what keeps us going and fuels our passion to provide beautiful, wearable apparel and accessories.”

Featuring outerwear, footwear, handbags and accessories for men and women, Rudsak’s latest collection is inspired by a city-dwelling lifestyle, marrying classically elegant pieces with a relaxed biker chic edge. The outerwear collection features fitted leather jackets, down-filled leather and bonded gabardine coats emphasized with luxurious fur collars, soft shearling and knit elements. The handbags are embellished with hidden studded details in rich tan and khaki colors, while the footwear compliments the versatility of the outerwear with a range of styles from sleek wedge heels to fur embellished boots. The collection retains Rudsak’s timeless feel with styles than can be worn wherever, whenever.

About Rudsak:
As one of Canada’s leading leather fashion brands, Rudsak’s signature look is one of sleek, minimalist city–inspired dressing for men and women. A modern lifestyle brand consisting of timeless fashion outerwear, footwear, handbags and accessories for men and women, Rudsak is renowned for its signature leather accents and luxurious approach

Founder and creative leader Evik Asatoorian is the visionary and business mind behind Rudsak. Armed with years of experience and skills in the fashion industry and a dream to build his own brand, Asatoorian launched Rudsak in 1994. The brand was swift to penetrate the North American market and showcase its talent and offerings to all those who appreciate a high-scaled look, complemented by an innovative edge. With the continuous guidance of Asatoorian, the brand continues to grow rapidly, currently operating eight stores in its native Quebec, and two in Toronto. This spring look out for three additional Rudsak stores; Mapleview Centre, Ontario, Place Rosemère and St. Sauveur, Quebec.

Twitter: @RudsakCanada
Facebook: Rudsak
Source: rock-it promotions


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