Saturday, July 9, 2011


By Eva Fydrych

Anja Gockel new Spring/Summer 2012 collection is titled "The spirit of the smile". It is inspired by an old Chinese saying: "Master your life with a smile on your lips – or not at all".

The fact that Anja Gockel celebrates her label`s 15th anniversary shows that she was able to cope with challenging situations at certain times; always with a smile. Anja Gockel is fascinated by women living this spirit of lightness; seeing problems only as challenges and finding creative solutions. The designer has captured the gentleness and inner strength within a smile in her new collection: it is an expression of vitality, understatement with a pinch of self-mockery, but particularly of being calm and serene. Designer's website:

Source: MBFW News


For Anja Gockel her job is her mission. She is a designer with heart and soul. Already as a child she was fascinated by art, was drawing and painting everyday, and immerged into the world of fantasy and colour. After her final secondary-school examination, the Abitur, followed a short period of consideration: Medical sciences, business economics or fine arts? She listened to the voice within her hear and headed straight into fashion design studies in Hamburg. Study visits to Spain and Italy enabled her to evolve a first, direct relation to fashion.

From there onwards, everything went very quickly: On the spur of the moment she receives one of ten, highly competitive university places at the prestige fashion college, Central St. Martins in London. Subsequently she works as a designer for Vivienne Westwood. She declines job offers of Jil Sander, Donna Karan and Tommy Hilfiger, as in the meantime she already knew: I will launch my own label: anja gockel - london. This happened in 1996. After 4 years she returns to Germany – the Anja Gockel GmbH arises. Since then, her collections can be regularly seen in the fashion capitals of the world and are sold in more than 20 countries. Countless articles and publications within television, radio, daily- and professional journals celebrate the label as a creative exception and create an international popularity.

Behind all this is the person, Anja Gockel: With her passion and enthusiasm, she sets up a highly motivated, creative team; writing a success story from the very start. She follows her slogan: "complot against the textile boredom" consequently. This means: everyday; a hundred new ideas. Inspiration can be found anytime and everywhere. Her collections are always diverse but always distinctive: Anja Gockel.

As founding president of the German sector of IWF (International Women’s Forum), she campaigns for women being able and to be supported, in order to combine career as well as family. She is married and a mother of four children.

One Label – two Lines:

anja gockel - london is a casual as well as elegant daywear line. It combines wearable creativity with modern cuts. Innovative combinations of classy materials, in which women feel good – comfortable and special; for every occasion: whether in the office, theatre or at a candlelight dinner. „Pret-a-porter de luxe“ referred to it by the Frankfurter Allgemeine Zeitung.

anja gockel - red carpet is a sophisticated and exciting eveningwear collection, for women with style and character, who enjoy attracting attention. In anja gockel red carpet, a moment becomes an event.

Both lines unify choice materials with a precious and young spirit. The collections emphasise the character of the woman and do not force her into a cliché or trend. Anja Gockel’s fashion is sensual and unique. Countless celebrities, such as Jessica Schwarz, Marietta Slomka, Diane Kruger, Gwyneth Paltrow and Queen Silvia of Sweden love the style of Anja Gockel.

Philosophy: Character, Quality and Consistency

Although the collections bear the name of the designer; team spirit is Anja Gockel’s first priority. "I am aware, that our products can just be as good as the competence and motivation of the members of staff, standing behind all this. A creative work climate can just be achieved by a caring association."

Anja Gockel is in the fore of her team and is proud of the company’s qualities: flexibility, quickness and reliability. The service is personal; no hotline with waiting queues, but contact with names and faces. Anja Gockel and her team support business partners with merchandising, exchange of goods and quick reorder-service. The sizes vary from XS to XXL (UK-size 8 to 22) and underline every woman’s beauty.Anja Gockel’s creations are only sold in selected boutiques. The pieces are of lasting value, do not follow fast moving trends and cannot be found in any outlet centres.
Source: Anja Gockel


No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...