MERCEDES-BENZ FASHION WEEK BERLIN

Press Release

BERLIN (06 July 2011) - Since 10.00 this morning the fashion carousel has been turning again in the capital. Michael Sontag got the 9th Mercedes-Benz Fashion Week Berlin underway with his show in the event venue on the new site on Straße des 17. Juni by the Brandenburg Gate. As title sponsor Mercedes-Benz is delighted that Mercedes-Benz Fashion Week Berlin gains in importance in the fashion industry every season, drawing decision-makers, fashion enthusiasts and designers in ever increasing numbers. Fittingly, the first day featured a top-quality, diverse programme and captivated guests right from the start.

The first VIPs have also arrived in Berlin and are looking forward to the traditional Fashion Night event organised by Mercedes-Benz and VOGUE at Borchardt restaurant. These include Boris Becker and the stars involved with the current Mercedes-Benz Fashion Week motif: model Jessica Stam, the photographer Terry Richardson and designer Giles Deacon. Over the next few days the Mercedes-Benz Lounge will again be the meeting place for a host of famous faces. Mercedes-Benz driver Bruno Spengler will also be taking a short break from the Deutsche Tourenwagen Masters to enjoy the fashion following his spectacular win at the Norisring last weekend. The show by Iris van Herpen organised by Mercedes-Benz und ELLE promises to be a particular highlight. She is regarded as one of the hottest young talents and has just presented her work at the Haute Couture Shows in Paris.

Source: MBFW Newsroom

IN THE SPOTGHLIGHT

Sila Sahin before Lena Hoschek Fashion Show at Mercedes-Benz Fashion Week Berlin.

 Lina van de Mars before Lena Hoschek Fashion Show at Mercedes-Benz Fashion Week Berlin.

Peyman Amin and Miriam Mack before Lena Hoschek Fashion Show at Mercedes-Benz

Fashion Week Berlin.

Bibiana Beglau before Lena Hoschek Fashion Show at Mercedes-Benz Fashion Week Berlin.

Mirja DuMont before Lena Hoschek Fashion Show at Mercedes-Benz Fashion Week Berlin.

 Wanda Badwa at Mercedes-Benz Fashion Week Berlin.

Natalia Avelon at Mercedes-Benz Fashion Week Berlin.

Johanna Klum at Mercedes-Benz Fashion Week Berlin.

Franziska Knuppe at Mercedes-Benz Fashion Week Berlin.

Nora von Waldstaetten at Mercedes-Benz Fashion Week Berlin.

Marc Jacobs at Mercedes-Benz Fashion Week Berlin.

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