CANNES FASHION LOUNGE 2011: Cartier

By Eva Fydrych

64th Annual Cannes Film Festival

CANNES, FRANCE - MAY 11: Actress Fan Bing Bing with Cartier jewelry at the Opening Ceremony at the Palais des Festivals during the 64th Cannes Film Festival on May 11, 2011 in Cannes, France. (Photo by Ian Gavan/Getty Images)

CANNES, FRANCE - MAY 11: Model Karolina Kurkova with Cartier jewelry at the Opening Ceremony at the Palais des Festivals during the 64th Cannes Film Festival on May 11, 2011 in Cannes, France. (Photo by Ian Gavan/Getty Images)

CANNES, FRANCE - MAY 13: Fan Bing Bing with Cartier jewelry attends the "Polisse" premiere at the Palais des Festivals during the 64th Cannes Film Festival on May 13, 2011 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

CANNES, FRANCE - MAY 15: Actress Fan Bingbing with Cartier jewelry attends "The Artist" premiere at the Palais des Festivals during the 64th Annual Cannes Film Festival on May 15, 2011 in Cannes, France. (Photo by Ian Gavan/Getty Images)

CANNES, FRANCE - MAY 15: Actress Fan Bingbing with Cartier jewelry attends "The Artist" Premiere at the Palais des Festivals during the 64th Cannes Film Festival on May 15, 2011 in Cannes, France. (Photo by Tony Barson/WireImage)

CANNES, FRANCE - MAY 18: Actress Jodie Foster attends the "Melancholia" Premiere during the 64th Cannes Film Festival at the Palais des Festivals on May 18, 2011 in Cannes, France. (Photo by Tony Barson/WireImage)

CANNES, FRANCE - MAY 21: Elodie Bouchez attends the "La Source Des Femmes" Premiere at Palais des Festivals during the 64th Annual Cannes Film Festival on May 21, 2011 in Cannes, France. (Photo by Francois Durand/Getty Images)

CANNES, FRANCE - MAY 16: Actress Fan Bing Bing, wearing Cartier jewellery, attends "The Tree Of Life" premiere during the 64th Annual Cannes Film Festival at Palais des Festivals on May 16, 2011 in Cannes, France. (Photo by Andreas Rentz/Getty Images)

Visit the official website: CANNES FILM FESTIVAL

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STREET FASHION: Mini Guide

By Eva Fydrych

‎”Fashion is the armour to survive the reality of everyday life. I don’t think you could do away with it. It would be like doing away with civilization.” - Bill Cunningham

Bill Cunningham - Fashion Photographer from New York

STREET FASHION is a very specific genre of photography that is not very easy to define. It features mainly random people in the streets, instead of carefully chosen models, and it focuses on their outfits - clothes and accessories. The main goal is to show the latest trends, how the street and real people respond to the fashion shown on the catwalk, and to find some interesting and stylish people who have their own unique style. 

Bill Cunningham

For some reason, street fashion has become recently something like a global phenomenon and appears not only in the fashion blogs all over the world, but also in the magazines and newspapers.

The recent success of "Bill Cunningham New York" - a documentary about the famous fashion photographer who started the trend in NYC - shows the scale and importance of documenting the street fashion. In the beginning of the movie, Anna Wintour admits: "I've said many times that we all get dressed for Bill." And this single statement from the famous Vogue editor, says it all. 

Bill Cunningham photographs fashionable people in the streets of Manhattan every single day. His passion and dedication are outstanding. In his regular column in New York Times, he identifies trends according to what he sees in the streets. In his opinion, to have the whole pictures of the fashion trend, you need to include two elements: the catwalk - which is the designer's vision of what people should wear, and the street - which is the real place where the "fashion show" takes place. Bill treats all people he photographs in the same manner, no matter where they come from or how famous they are:

"I'm not interested in celebrities with their free dresses. I'm interested in CLOTHES." - he says.

More about the movie by Richard Press: BILL CUNNINGHAM NEW YORK

Some useful tips for photographers who are just starting out:

• Always ask for permission before taking the photos. Explain why you want to take the picture and where it is going to be used.

• Have your business card ready. It should have the name of the website/blog where the picture is going to be published.

• Take at least 2 different shots. One full-body, one close-up. Use different angles.

• Make sure that the background and composition are OK. In a nut shell - approach street fashion shots the same way as you would do the proper location fashion shoot; don't forget about the lighting!

• Be friendly, the first impression when approaching a stranger in the street is very important and may determine if the person says "yes" or "no" to your request. Smile!

• Never take any photos without someone's permission.

• Don't get discouraged when someone doesn't like to be photographed. It happens from time to time. Move on.

• Make sure, you are up-to-date with the latest trends. Having good fashion background and being familiar with everything that is happening on the catwalk is very important. Pick up some good fashion magazines (Vogue, Elle, Flaire, Fashion, Marie Claire etc.), browse the internet, read some books about the fashion history. It will all help at some point to make your pictures better. Having a good eye and knowing what is stylish and what is not - that's one of the secrets to taking great street fashion photos. 

• Remember: every photographer has a different style and approach. With time you should be able to develop your own.

By Eva Fydrych

Street fashion from Toronto;Trend: Bold Prints (Photo by Eva Fydrych)

Street fashion from Montreal; Trend: Minimal White (Photo by Eva Fydrych)

Here are some examples of the best/most popular street fashion blogs on the web:

Street Peeper by Phil

Japanese Streets by Kjeld Duits

Facehunter by Yvan Rodic

The Satorialist by Scott Schulman

Garance Doré by Garance Doré

Jack & Jil by Tommy Ton

The Street Walker by Yael Sloma

Stil in Berlin by Mary & Benjamin

The Locals by Søren Jepsen

Hel Looks by Liisa & Sampo

Bill's New York Times column (© New York Times)

The best advice is a very simple one: just take your camera and start shooting. Analyze your photos, see what you can improve and practice as much as possible. And make sure you watch the movie about Bill Cunningham. He started it all!

“See, if you don’t take money, they can’t tell you what to do. That’s the key to the whole thing!” - Bill Cunningham

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MERCEDES-BENZ START UP PROGRAM

Press Release

Mercedes-Benz Canada and IMG announce the launch

of the Mercedes-Benz Start Up program

TORONTO, ON – Mercedes-Benz Canada, and IMG, a global sports, fashion and media company, announced today the launch of Mercedes-Benz Start Up. Produced in conjunction with LG Fashion Week Beauty by L’Oréal Paris, Mercedes-Benz Start Up is a new initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for less than five years. By connecting these gifted individuals with an experienced panel of industry insiders, the program will mentor impressive Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. This unprecedented access to experts, combined with invaluable real-world practical experience, will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion. 

Following the announcement, the Mercedes-Benz Start Up team will begin meeting with influential fashion media, buyers and educators in key Canadian markets to identify talented and ambitious designers that would qualify as suitable candidates. 

All the submissions will be reviewed and evaluated by a panel of industry judges who will follow a list of specific criteria to ensure objectivity and fairness. From this pool of submissions, a total of 20 designers will be selected to advance to the next round: the semi-final competition. 

In the first year, the semi-finals will be conducted in two provinces, but it will expand to include four provinces by the second year and beyond. This will ensure that Mercedes-Benz Start Up is truly a national program that is easily accessible to designers across the country. 

The semi-finals will yield a total of four designers who will be invited to show their collections at the national final held during the official schedule of LG Fashion Week Beauty by L’Oréal Paris in October 2011. This will provide successful participants an invaluable opportunity to prominently showcase their designs on the runway to thousands of prominent industry representatives. 

Following the national final, only one of the four semi-finalists will progress to the next stage of the Mercedes-Benz Start Up program. He or she will be rewarded with access to key industry mentors for a period of five months to help the chosen candidate prepare his or her debut solo show that will be presented as a highlight on the schedule at LG Fashion Week Beauty by L’Oréal Paris in March 2012. 

“Mercedes-Benz has maintained an unquestionable link between the brand and leading edge design since the company invented the automobile over 125 years ago. In fact, many trendsetting and timeless Mercedes-Benz vehicles have inspired and created entirely new segments in the automotive industry,” said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. “I am very impressed by the raw potential that exists here in Canada. Considering the ongoing emphasis we place on expressive design, it is only natural for our company to also help foster opportunities in an industry with similar core principles. By supporting emerging designers to broaden their overall scope through Mercedes-Benz Start Up, I am confident that we will be able to further strengthen the Canadian fashion industry and heighten its overall prominence and reputation on the world stage.” 

Peter Levy, Senior Vice President and Managing Director of IMG Fashion said “Mercedes-Benz Start Up will allow Canadian designers the opportunity to move up in the industry and provide them a guide to achievement.” Levy went on to say at the announcement event “The goal is to facilitate a platform for these designers to showcase their talent in a professional setting with access to key mentors from various segments of the industry.”

“LG Fashion Week Beauty by L’Oreal Paris has grown into a national platform for designers from across the nation to showcase their talent in the international arena,” said Robin Kay, President of the Fashion Design Council of Canada “We are thrilled to go forward with Mercedes-Benz Canada and IMG to create relationships with young designers countrywide. LG Fashion Week Beauty by L’Oreal Paris will provide a world class runway with unparalleled exposure for these designers.” 

For more information/to register please visit:

http://www.Mercedes-BenzStartUp.com

Source: MBFW Pess Materials

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