By Eva Fydrych
ORCHARD ROAD VOTED WORLD’S TOP SHOPPING STREET: SURVEY
ION Orchard during Christmas season (Photo courtesy of Traverati)
Singapore - Singapore’s Orchard Road has been named the top shopping street in the world in a shopping survey conducted by a French marketing consultancy, Presence Mystery Shopping.
The local shopping hot spot has beaten 29 other premier shopping belts including Paris’s Champs Elysees and London’s Bond Street to the title.
Presence Mystery Shopping had sent about 90 Mystery Shoppers to nearly 400 retail outlets in these 30 cities. The mystery shoppers gave Orchard Road the high scores in all the judging categories and received a total of 89 points out of 100. The four categories looked at the cleanliness of the streets and retail outlets, the quality of the retail staff and the friendliness of the passers-by.
Luxembourg’s Avenue de la Liberte came in second with 85 points and PC Hoofstraat in Amsterdam was third with 83 points.
Source: Asia Fashion Exchange
Marni for H&M window display, Orchard Road (Photo by Eva Fydrych)
Chanel at Ngee Ann City, Orchard Road (Photo by Eva Fydrych)
Louis Vuitton at ION Orchard (Photo by Eva Fydrych)
Giorgio Armani at ION Orchard (Photo by Eva Fydrych)
ION Orchard (Photo by Eva Fydrych)
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