FASHION + TECHNOLOGY + BUSINESS

Press Release

Startup Fashion Week

7 - 9 October 2014 

Photo courtesy of SFW

TORONTO - Startup Fashion Week is the World’s ONLY Fashion Week to focus on Fashion, Technology and Business with an emphasis to provide support and awareness for emerging entrepreneurs in Fashion Design and Digital Fashion Startups. This extraordinary event is a celebration of entrepreneurship, mentorship and most of all an opportunity to pioneer the convergence of Fashion and Technology in Canada. 

The Future of Fashion

Unlike traditional Fashion Week’s that focus on Runway Production and local talent, at Startup Fashion Week there will be Future of Fashion Evening Forum on Oct. 7, the Business of Fashion Full Day Conference on Oct. 8th followed by an evening showcase and closing party on Oct. 9th. 

Managing Director of Startup Fashion Week, Jodi Goodfellow claims “the Fashion Industry is changing drastically because of the growing influence of Technology. Startup Fashion Week will not only create a much needed dialogue in Canada on how technology is influencing Fashion but it will also create various types of visibility and awareness for Startup Designers and entrepreneurs in Retail-Tech, Fashion-Tech and Wearable-Tech to learn how to build and develop sustainable business practices through these changing times”. 

Photo courtesy of SFW

Supporting Local Talent

Startup Fashion Week aims to increase the profile of local talent however, they also intend to influence tourism to Toronto as well. They have confirmed participation of speakers and guests who will be attending from Montreal, NYC, Chicago and Philadelphia. Owner of the Toronto Fashion Academy, Jason Cameron claims “At the Toronto Fashion Academy we support Startup Fashion Week because we have noticed a surge of entrepreneurial talent in Toronto and a growing interest in Fashion related careers. Having a deeper understanding of the Future of Fashion will only strengthen our programs to deliver meaningful content and experiential learning opportunities.” Goodfellow adds that “it takes a community to build a business in Fashion and our efforts are to recognize opportunities to strengthen the Industry.” 

Fashion for a Cause

Part of the proceeds of Startup Fashion Week will proudly support Wear White 4 Women, a charitable campaign by Windfall Basics. The Wear White for Women program focuses on helping at-risk women meet the challenges of turning their lives around, finding meaningful employment, monitoring their children’s educational progress and health, and - most of all - finding new lives of dignity and independence, on their own terms. 

For ticket, sponsorship, speaking opportunities and event information please go to www.startupfashionweek.com.

DID YOU KNOW?

Fashion Studio Magazine is the official media partner of Startup Fashion Week (SFW).

Photo courtesy of SFW

Read more about Fashion & Technology:

THE FUTURE OF FASHION
PERCH - THE FUTURE OF RETAIL
YING GAO
TOPSHOP UNIQUE
SOMARTA - EXCLUSIVE INTERVIEW
FASHION AND TECHNOLOGY AT FIT

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