Photos by Giorgia Borneto
Fashion has always been an important part of the Italian culture. Both men and women pay a lot of attention to the way they dress and are well known for their exceptional fashion taste. Milan is regarded as one of the fashion capitals of the world, along with London, Paris and New York. Twice a year the city hosts Milan Fashion Week - an event established in 1958.
Photo: Vogue Italia
Italians like to show off, but fashion for them is something more than just the clothes they are wearing. It's all about attitude, elegance and sophistication; dressing with care and confidence that seems effortless and natural. Many Italians choose classic, timeless designs instead of blindly following the trends.
Most of the major Italian fashion brands, such as Armani, Dolce & Gabbana, Gucci, Prada, Valentino, Versace, have currently headquarters in Milan. Quadrilatero della moda – a high-class fashion district in the heart of the city – consists of the most prestigious shopping streets: Via Monte Napoleone, Via della Spiga, Via Sant'Andrea, Via Manzoni and Corso Venezia. Stylish boutiques and retail outlets located in Via Monte Napoleone shopping district represent the world’s major fashion houses. Other important shopping streets include: Corso Buenos Aires, Via Dante, Piazza del Duomo and Galleria Vittorio Emanuele II.
Photos taken by Giorgia Borneto during the Milan Fashion Week Night in September, show a lot of individuality, attention to detail and a unique approach to fashion.
All photos by Giorgia Borneto
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