Tuesday, October 16, 2012


By Eva Fydrych

Photos courtesy of MBFW Tokyo

TOKYO, JAPAN - Fashion Studio Magazine selected some of the highlights from the first three days of Mercedes-Benz Fashion Week TOKYO SS 2013. Have a look at the pictures and stay tuned for more catwalk coverage!

Designer: Takeshi Osumi

Photos courtesy of MBFW Tokyo

Takeshi Osumi showed his Spring/Summer 2013 collection on the second day of Mercedes-Benz Fashion Week TOKYO. He presented simple and elegant menswear pieces with a funky twist. 

The brand had its debut at Tokyo Fashion Week AW 2010. For more information visit their official website: www.phenomenon.tv

Photos courtesy of MBFW Tokyo

Designer Profile
Kamishima Chinami graduated from Esmod Japon fashion college in Tokyo and started working in the fashion industry. A few years later, she left Japan and travelled all over the world, visiting many exotic countries that later influenced her collections. She launched her signature label in 1998. Her collection was first introduced at the S/S 2002 Tokyo Collection. Her concepts are highly inspired by nature. She has a colour-dying work shop in the studio. Most of the colour-dying for her collections is done by hand.

View highlights of her Autumn/Winter 2012 collection here. View full Spring/Summer 2013 collection here.

Designer: Hiroyuki Horihata / Makiko Sekiguchi

Photos courtesy of MBFW Tokyo

Brand Profile
2005 They launched matohu and started participating in JFW from 2006. After that, they presented at the Tokyo Collection.
2008 They designed the uniform for the Japanese pavilion in the World Expo held in Zaragoza, Spain. 
2009 They received the Mainichi Fashion Grand Prix New Designer Award and the Shiseido Sponsorship Award. In the same year, they presented at the Asia Fashion Federation Conference in Hanoi, Vietnam.
2011 They held the 'matohu Beauty of the Keicho' exhibition at the Spiral Garden hall in Minami Aoyama.
July 2011 They opened a company store in Omotesando. They launched a fashion show for Hiroshi Sugimoto in Marugame Genichiro-Inokuma Museum of Contemporary Art.
October 2011 They participated in the 'FEEL AND THINK: A NEW ERA OF TOKYO FASHION' exhibition at the Tokyo Opera City Art Gallery.
2012 They participated in the same exhibition at the Kobe Fashion Museum. In the same year from July they held the 'matohu the Japanese Eye: Finding the Beauty Concealed in Everyday Life' exhibition in the 21st Century Museum of Contemporary Art, Kanazawa. The exhibition will continue until November.

Photos courtesy of MBFW Tokyo

The collection shown during Mercedes-Benz Fashion Week TOKYO consisted of skirts and dresses combined with feminine blouses, summer coats, and small jackets. They used a lot of layering and mixed different fabrics and patterns together. A rich colour palette and bold accessories made it look fresh and inspiring.

Designer: Hironori Yasuda

Photos courtesy of MBFW Tokyo

CUNE presented a very interesting menswear collection that was all about bright patterns and mixing urban clothes with a relaxed beach look. A good reminder that fashion shouldn't always be taken too seriously.

Photos courtesy of MBFW Tokyo

The womenswear line featured more geometric patterns and bright happy colours. It looks like next season there are no rules when it comes to mixing prints and patterns together. The brighter, the better!


Photos courtesy of MBFW Tokyo


Photos courtesy of MBFW Tokyo

Recommended Events:

Photo courtesy of roomsLINK

roomsLINK is a fashion event that showcases Asia's latest trends to the world. The event is a combination of Runway and Trade Show. It provides a link of fashion contents with various kind of fashion events through Media, Web, Shops, Party and more. 10 brands are expected to participate at the roomsLINK 06 runway show and 120 brands at the roomsLINK 06 trade show.

By incorporating a wide variety of services within the fashion industry, roomsLINK aims to create new business opportunities and become a networking platform for industry professionals. 

View today's schedule:

Download PDF Collection Schedule here

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