Sunday, March 24, 2013


By Eva Fydrych

Front Row

Photos by Eva Fydrych / Fashion Studio Magazine

SINGAPORE - First article in our new series Shopping with Mami. Discover the most fashionable boutiques in Singapore and find out which items Mami, an Amercian fashion consultant originally from Tokyo, picked up as her favourites.

During our photoshoot in Singapore, Mami introduced us to her top brands and products, and showed us a variety of stylish places around Singapore. All together, we managed to visit five different locations which will be featured in Fashion Studio Magazine shortly. Today, our first spot - art and fashion concept store Front Row.

Front Row boutique, Singapore (Photo by Eva Fydrych / Fashion Studio Magazine)

Front Row, trendy boutique located at the prestigious Raffles Hotel, is a unique place on the Singaporean fashion map. This multi-label concept store features an eclectic collection of independent fashion designers, both local and international, edgy accessories and, occasionally, even some pieces of art. 

Since its opening, Front Row has played an important role in promoting local talent and supporting Singaporean fashion industry. The store has a simple and elegant interior design, professional customer service, and convenient, central location. It is a must-see boutique for everyone visiting the Lion City!


Some of the brands sold in Front Row: Karen Walker Eyewear, In Good Company, Laark, MTJ by Marilyn Tan, D. Gnak by Kang. D, Carrie K, Christophe Lemaire, YB J’aime by Yeojin Bae, Grafik Plastics, Ling Wu, and Demisemiquaver.

All photos by Eva Fydrych / Fashion Studio Magazine

Mami searching for her favourite items (Photo by Eva Fydrych)

One of the designs selected by Mami

Amazing jewelry available at Front Row

The most unique ring ever!

Mami with her favourite designs

Mesmerizing blue handbag

All photos by Eva Fydrych / Fashion Studio Magazine

 Mami Shirakawa and Eva Fydrych / Fashion Studio Magazine

Front Row

Raffles Hotel Arcade, #02-08/09
328 North Bridge Road
Singapore 188719 
Phone: +65 6224 5501

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