Sunday, May 5, 2013


By Eva Fydrych

Crafting the Future

AFF 2013 Campaign Image (Courtesy of AFF)

SINGAPORE - Expect the unexpected! This May Singapore's fashion scene is shining with an array of exciting fashion events. Fashion Studio Magazine brings you the ultimate guide to Audi Fashion Festival 2013: official show schedule and designers' profiles. We will be featuring selected shows throughout the festival so don't forget to follow us on Twitter and Facebook to be in the centre of all events!

Singapore’s annual premier fashion event, Audi Fashion Festival Singapore, marks its 5th anniversary this year with a move to a bigger & grander location. Celebrating the festival’s anniversary milestone, the festival will be held at Marina Promenade with a new waterfront location against the backdrop of Singapore’s skyline & a bigger tent that targets to attract more than 20,000 visitors, up from 13,200 in 2012.

alldressedup AW 2012, AWOL, Mugler AW 2012 (Photos courtesy of AFF)

To view AFF 2012 highlights, click here

From the world’s most revered designers and international top models to red carpet fashion galas and glamorous after-parties with headlining international acts, the Audi Fashion Festival will be the biggest fashion event of the year, with the support of the Singapore Tourism Board. In previous years, AFF showcased collections from world-known brands such as Christian Lacroix, Vivienne Westwood, Zac Posen, Mugler with Nicola Formichetti, Roland Mouret, Gareth Pugh, Marc by Marc Jacobs, Missoni, Ungaro, Erdem, DSquared, Roberto Cavalli as well as local fashion heroes like Raoul and alldressedup.

Themed “Crafting the Future”, this year’s festival will feature 5 days of shows featuring a mix of emerging and established top-class names from the international world of fashion including Carolina Herrera, Hussein Chalayan, Peter Pilotto, Tsumori Chisato, Collette Dinnigan, RAOUL, Ashley Isham, Zardoze, Jun Okamoto and Ong Shunmugam.


Tjin Lee is the Managing Director and founder of Mercury Marketing & Communications, Singapore’s top lifestyle event company specialising in fashion, lifestyle and luxury events. In 2009, she founded the Audi Fashion Festival, bringing in shows by international designers Vivienne Westwood and Christian Lacroix, as well as upcoming fashion darling Gareth Pugh who also attended the event. In 2010, the Festival brought in Roberto Cavalli and DSquared2, together with their respective creative directors, Mr Cavalli and Dean and Dan Caten.

Ms Lee started her career in fashion and luxury lifestyle as part of the marketing team of Club 21, Singapore’s leading fashion retailer. In 2001, she decided to branch out on her own and started Mercury Marketing & Communications. Fashion is her passion and it drives everything she does. She is committed to building Singapore as a prestigious,

world-class fashion destination, to attract the attention of regional buyers and capture the international limelight for the city as Asia’s fashion capital.


Spanning a 30 year career, Dick Lee has established himself as a celebrated and multiple award winning cultural and creative icon in Singapore and the region. Multi-talented Lee is renowned as a performer and composer, often recognised through his works as the spokesperson for the New Asian generation. Lee sits on the Board of the National Museum of Singapore and is also the Associate Artistic Director of the Singapore Repertory Theatre, a position that he has held since 1998.
Source: AFF


15 May Wednesday




16 May Thursday


8:00PM - RAOUL A/W 2013

9:30PM - DESIGUAL A/W 2013

17 May Friday

5:00PM - Audi Star Creation 2012 Winners Capsule Collection

6:30PM - ZARDOZE F/W 2013 & PANTHEA 2013


9:30PM - GISELLABLU and Aurora Wild Showcase


18 May Saturday



8:00PM - ASHLEY ISHAM and Kwanpen A/W 2013


19 May Sunday



Carolina Herrera

Carolina Herrera New York FW 2013 (Photo courtesy of AFF)

AFF is honored to welcome fashion’s leading lady Carolina Herrera, for the first time, to Audi Fashion Festival. The designer will be accompanied by her daughter Carolina Herrera de Baez, Creative Director for Fragrances and CH Carolina Herrera, to present her Fall 2013 runway collections. The House of Herrera show will take place on May 15th and will feature looks from the Carolina Herrera New York ready-to-wear and bridal collections as well as CH Carolina Herrera, the lifestyle ready-to-wear and accessory collection for men and women.

Presiding over a global fashion empire, Carolina Herrera is recognized for her timeless elegance and sophistication. Adored by countless celebrities such as Katie Holmes, Renee Zellweger and Amy Adams, she is revered by the fashion industry and a true fashion icon in her own right. She was awarded the CFDA Womenswear Designer of the Year in 2004 and the Geoffrey Beene Lifetime Achievement Award in 2008. Acting as a mentor and critic to graduating design students for years, Herrera received an honorary Doctorate of Fine Arts from the Fashion Institute of Technology. Most recently, Renee Zellweger presented Carolina Herrera with the 2012 Fashion Group International Superstar Award.

Collette Dinnigan

Collette Dinnigan AW 2013 (Photo courtesy of AFF)

Iconic Australian fashion label, Collette Dinnigan, will showing her A/W 2013 collection. Best known for her cocktail dresses and feminine red carpet gowns, be prepared to be charmed by Collette’s signature romantic bohemian and timeless elegant style. Celebrities who have worn her designs on the red carpet include Halle Berry, Nicole Kidman, Julia Roberts, Cate Blanchett and Elle Macpherson. View Collette's latest show at Paris Fashion Week here.


RAOUL AW 2013 (Photo courtesy of AFF)

The festival will be presenting Singapore’s very own, RAOUL. After a successful show at the recent Milan Fashion Week, RAOUL will be presenting their Autumn/Winter 2013 collection at the festival. To up the glamour ante, the festival will be inviting Victoria’s Secret Supermodel, Erin Heatherton, to open for Singapore’s very own home-grown label. The American beauty has been spotted on the runways for Victoria’s Secret, Oscar de la Renta and Jason Wu. She has also fronted the campaigns for H&M, John Galliano Lingerie & Beachwear, Armani Jeans and Valentino.


Desigual AW 2013 (Photo courtesy of AFF)

Desigual, a Spanish brand based in Barcelona, is characterised by its different, optimistic and colourful designs. The company began trading in 1984 using the slogan: 'Desigual is not the same'. In 2011 Desigual started collaborating with the French designer Christian Lacroix. In June 2011 the company signed a worldwide partnership with Cirque du Soleil to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. Last year Desigual ended the year with 330 of its own store worldwide, 9,000 multi-brand stores and 2,200 retail corners in department stores in over 90 countries.

Desigual has a philosophy based on positivity, tolerance, commitment and fun. It's new Autumn/Winter 13-14 collection "We Love" which shows the brand's love for women and femininity. Desigual created a world in which women feel reassured, a world that is positive and joyful. It is a collection for those who want to love and be loved.

Audi Star Creation 2013

Ko Youngji Sketches (Courtesy of AFF)

Audi Star Creation 2012 Winners, Ko Youngji (South Korea), Roderic Wong (China) and Soravit Kaewkamon (Thailand) will be presenting their capsule collection. View last year's highlights here.


Zardoze Panthea 2013 sketches (Courtesy of AFF)

Zardoze Panthea 2013 sketches (Courtesy of AFF)

Singapore-based independent fashion label, Zardozë, will debut their first-ever show at the festival with their Fall/Winter 2013 and Panthea 2013 collections. This year, the Zardozë brand engaged rising-star and 2011 Star Creation winner Chen Zhigang as the lead designer for the line who will work under the guidance of the brand’s Creative Director, John Paul Rangel. The show will close with a show-stopping, one-of-a-kind diamond dress. Made in an atelier in Paris, it features 130-carat of diamonds and is valued at over half a million dollars.

Tsumori Chisato

Tsumori Chisato AW 2013 (Photo courtesy of AFF)

Tsumori Chisato will be showcasing her Autumn/Winter 2013 collection and guests can expect to see Chisato’s signature style of luxurious textiles, intricate beading, embroidery, appliqués and prints on her designs. Chisato started her own line in 1990, under the encouragement from her mentor, Issey Miyake, and has since shown on runways around the world. Kiko Mizuhara, Nicki Minaj, Lynn Xiong, Niki Chow and Kathy Chow are amongst the list of celebrities seen in Chisato’s designs.


LIONEARL Campaign 13-14 (Photo courtesy of AFF)

AFF also supports new generation talent with the PARCO Next NEXT showcase, featuring its new batch of fashion design incubator project designers.

Ashley Issam

Ashley Isham AW 2013 (Photo courtesy of AFF)

London-based, Singaporean designer, Ashley Isham, returns to the AFF tent with his Autumn/Winter 2013 collection which proves to be a breakthrough. Recognised for his signature draping and strong tailoring, Isham’s distinctive blend of glamour and styling has won him many loyal fans. Celebrities spotted in his designs include Florence Welch, Christina Aguilera, Kylie Minogue and Lady Gaga.

Pitter Pilotto

Peter Pilotto AW 2013 (Photo courtesy of AFF)

In the short time span since the brand’s conception in 2008, the design duo behind the brand, Peter Pilotto and Christopher De Vos, has already taken the fashion world by storm. Peter Pilotto was awarded the best emerging talent award at the British Fashion Awards in December 2009. The brand has also accumulated a celebrity following which includes the likes of Rihanna, Peaches Geldof, Kate Bosworth, Kirsten Stewart, Sienna Miller and even first-lady Michelle Obama.

Hussein Chalayan

Hussein Chalayan SS 2013 (Photo courtesy of

Bringing his signature conceptual designs, British-Turkish designer, Hussein Chalayan will be closing the festival with his Autumn/Winter 2013 Womenswear collection. Fully established at the forefront of contemporary fashion design, the twice named British Designer of the Year is renowned for his innovative use of materials, meticulous pattern cutting and progressive attitudes towards new technology. His works have extended beyond fashion and made their way into exhibitions at renowned galleries and museums such as Tate Modern, Victoria & Albert Museum, and many more in Tokyo, Berlin and New York. Today, Hussein Chalayan is also the creative director of PUMA and has collaborated with the sportswear brand on their Black Label.

Victoria's Secret Supermodel, Erin Heatherton

Photo courtesy of AFF

15 - 19 May 2013

AFF2013 Venue Map of Fashion by the Bay (Click to enlarge)

* All photos and information courtesy of AFF. Special thank you to Mercury PR for inviting us to Audi Fashion Festival 2013.

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