Sunday, June 23, 2013


By Eva Fydrych


Photo courtesy of PAGEBOY

Established in 1975 by its Japanese designer Hattori Mika, PAGEBOY designs stylish and casual apparel. With its success as a trend setter, PAGEBOY has long been famous in both Japan and the overseas fashion industry.

This season's collection sees a huge embodiment of cartoon characters into the look, such as the Batman character. Together with trendy designs and sporty elements, the look this season echoes the brand's philosophy of designing women's apparel with a subtle mix of boyish elements. 

Photo courtesy of PAGEBOY

Themed 'The Minx City', the design concept evolves around three different looks - Clean and Girly, Street and Chic, and Effortless and Sport.

For Clean and Girly look, like the name suggests,the look portrays a clean and simple girly look without the use of prints or layering, yet embodying sophistication. 

For Street and Chic look, T-shirts imprinted with messages and floral bottoms, together with the use of light purple and bright yellow colours are the main highlights of this look. 

For Effortless and Sport look, denim materials fused with sporty elements are used to display a toned-down and effortless fashion look for the wearers. 

Source: Word Of Mouth Communications

Photo courtesy of PAGEBOY

PAGEBOY will be available at Wisma Atria in June 2013

i.t flagship store address:
435 Orchard Road, #03-15
Wisma Atria, Singapore 238877

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