Tuesday, August 5, 2014

RETAIL NEWS - LONDON

By Guest Contributor

Leapfrogg
shortlisted for five online retail awards

Photos courtesy of Leapfrogg



LONDON, UK - Leapfrogg, the digital marketing agency for premium brands and retailers, has been shortlisted for five awards at this year’s Online Retail Awards.

The agency has been shortlisted in the ‘Fashion & Clothing’ category for their work with Fever London and the ‘Perfect-Fit’ model campaign and the ‘Accessories’ category for their work with Wedding Rings Direct and the ‘Bride of the Year’ campaign. In addition, both campaigns are also up for ‘Marketing Campaign of the Year.' Leapfrogg is also delighted to be finalists in the prestigious ‘Digital Agency of the Year’ category.

The Online Retail Awards aim to reward retailers’ web, mobile and tablet sites and advances in digital stores that offer great online shopping experiences for customers. The judges looked at the strategy and creative implementation of online retail marketing campaigns within the last 12 months, as well as demonstrable results. The success follows on from Leapfrogg’s recent award win at the European Search Awards earlier this year in the ‘Best Use of Search in a PR campaign’ category.



Photo courtesy of Fever London



The winners of the 2014 Online Retail Awards will be announced at the dinner ceremony, on Tuesday, 16 September at the Royal Garden Hotel, Kensington, London.


About Leapfrogg

Established in 2003, Leapfrogg work with ambitious, premium brands and retailers to increase customer acquisition, retention and loyalty by delivering game-changing customer experience solutions and intelligent digital marketing strategies.

Leapfrogg's clients include: Lulu Guinness, Agent Provocateur, hush, London-Boutiques.com, Cath Kidston, and Fever London, to name just a few.



Photo courtesy of Leapfrogg



About Online Retails Awards

Now in their sixth year, the international Online Retail Awards® are the only awards to celebrate the best examples of excellent online retail sites, around the world - web, mobile or tablet sites or digital stores. The Awards open for entries on January 1, each year, closing on March 31 and are judged independently by an expert international panel. The Online Retail Awards 2014 will take place on September 16, after the first Online Retail Conference.

They are the Online Retail Awards because they embrace all forms of online retail activity - not just the Internet - but mobile, tablets, kiosks and digital stores, too. 

Those online retailers that make the short-list offer customers a remarkable and enjoyable interface. The stories behind the ambitions and building of the sites and their resultant success are what make the judges sit up and take notice of the very finest examples and make the Online Retail Awards different. See the 2014 Finalists here.





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